Marketing has changed dramatically over the last few years. Recent research featured in an article from Forbes demonstrates that more than half (52%) of executives watch work-related videos on YouTube at least weekly.
In fact, you would probably agree based on your own experience that video engages an audience better than just about any other form of media. This is because in this fast paced generation on-demand information gathering, many potential customers would prefer to watch a short minute video about your product or service, rather than reading pages and pages of content on your website. Furthermore, there is a lot to be said for the power of independent testimonial - getting information “straight from the horse’s mouth.”Did you know that:
YouTube is now the second-most popular search engine, next to Google. (Source: Forbes)
65% of C-Level and Senior Executives visited websites after viewing a video (Source: Animoto)
About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua)
Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad. (Source: Video Brewery)
The average user spends 88% more time on a website with video. (Source: Mist Media)
Video as part of e-mail marketing can increase click-through rates by more than 90%. (Source: Mist Media)
Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)
Video attracts two to three times as many monthly visitors to a website, as well we doubling the time those people spend on that site, in addition to increasing organic traffic from search engines by up to 157%. (Source: MarketingSherpa)
Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)
Nothing else can explain product features, functions, process and benefits as quickly and easily as video. And when backed by additional information such as white papers or well constructed advertising campaigns designed to peak interest and drive people to your website, video can be an extremely powerful marketing tool.
What’s more, with Google now including video in its search results, and the rapid proliferation of smart phones and tablet making video more accessible that ever, perhaps now is the right time to look at benefits a professional crafted video can bring to your organisation.
Best of all, video is measureable. With a wide variety of free analytics built-into on-line resources like Youtube, you can see exactly how effective your marketing has been including number of views, the age and region of the people looking at your video, even the gender of your viewers. Why not harness the power of video today. Give us a call.